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Pershore Plum Festival  

Pershore Plum Festival 2013

Bank Holiday Monday saw the end of the biggest Pershore Plum Festival to date, in an event that will be truly remembered for it’s exception size, ambience and happiness. An estimated 25,000 visitors descended to Pershore to see just why the fruit celebration event has won back to back ‘Best Festival and Event’ awards for Worcestershire.

In a glorious day, visitors were greeted to one of the largest classic car shows in the Country, a fine selection of entertainment, a magnitude of varying exhibitors, and of course a wonderfully large crop of plums.

The latter was a great relief after initial concerns at the start of the month following the hard Winter previous, but so was the excitement of the visitors that many stockists had to rush to present more plums to sell to the hungry public.

Festival Chairman Angela Tidmarsh commented:

“On behalf of the Pershore Plum Festival,all the supporting businesses, sponsors and entertainers say a MASSIVE thank you to everyone who supported this years event when we welcomed visitors from all over the World .

The weather was kind to us and Pershore experienced its’ best Plum Festival yet. Early indications show that approx 25,000 people visited the town (beating all previous records) to sample the local plums and plum products and with all the comments we’ve received the Committee is confident our visitors had the best time ever, and they will return to the town in the coming weeks and months!

The Classic car show surpassed all expectations with over 1100 Classic and vintage cars attending – this must make the Plum Festival one of the largest classic car shows in the Country.

A record number of shops opened this year and the purple shop window display was the best on record. Almost every shop in the High Street and Retail Market made the effort to make their window purple and we thank them all for their incredible efforts to be such an important aspect of this event.

Special thanks must go to the hardworking voluntary committee – a relatively small group of people who work tirelessly throughout the year to make sure Pershore can enjoy this purple spectacle

To our lovely Princess, 9 year old Mia Brotherton and her attendants 8 year old Bryony Boulton and 10 year old Amelia Burgess

To our unique Plum Charmer and Prunella – the every popular Pershore Purple Plum

To our special celebrity guests, especially our new Patron, Alistair McGowan who came to visit earlier in the month. Antiques Roadshow expert Henry Sandon and Trevor Harrison who plays Eddie Grundy in the Radio 4 series The Archers

Monday 26th August 2013 was a day that will go down as one of the happiest (and most purple) in Pershores’ event history – so many people made this day happen and made it the success it was – I thank each and every one of them.

Now – we look forward to welcoming you back to Pershore next year. Put the date in your diary “August 2014” – the plum time to visit !

Don’t forget Think Pershore, Think Purple, Think Plums!”

Download the 2013 Month Long Pershore Plum Festival Programme


The History of the Pershore Plum

The Pershore plum story starts in the 1830’s when a landlord of the Butcher’s Arms pub in Church Street discovered a seedling of a wild plum growing in the ancient Tiddersley Wood on the outskirts of Pershore. This became known as the Pershore Yellow Egg Plum.

Then in 1890 Mr Walter Martin of Drakes Broughton tried a plum experiment in which he transferred pollen from the ‘Old Black’ or ‘Purple Diamond’ to the ‘Rivers Early Prolific’. It was named ‘Martin’s Seedling’ but soon became better known as the hugely popular ‘Purple Pershore’ to which it is still known.

During the food shortage of the First World War Pershore fruit and plums were transported by train throughout the country. This was commemorated in 1927 with Great Western Railways naming the first and only train after a fruit… The Pershore Plum! The juicy reputation of the area’s plums was also remembered in a horse race, the popular ‘The Land O’Plums Chase’. After 72 years, in celebration of the continued success of the area’s plums – Worcester Race Course has revived this historic race which is run as part of The Pershore’s Plum Festival celebrations. 

At the Pershore flower show in 1920 a poster advertising the event described it as the “largest plum show on earth” and 90 years later the town is striving to recreate this spectacle.

The Festival was resurrected in 1996 by four locals, Environmentalist David Shaw, Historian Marion Freeman, John Edgeley and Ron Jeynes all sharing the passion for the famous Pershore plum. The Pershore plum fayre aimed to raise awareness and profile of Pershore and its association with plums. Over the next 12 years, the event grew in size and popularity and in 2008 the one day event became a month long spectacle and is now one of the most successful events the town has ever seen.

Plum AlleucharmerClassic car

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This page was last reviewed 1 April 2014 at 10:59 by Wychavon Admin.
The page is next due for review 28 September 2014.