Pershore Plum Festival
Bank Holiday Monday saw the end of the biggest Pershore Plum
Festival to date, in an event that will be truly remembered for
it’s exception size, ambience and happiness. An estimated 25,000
visitors descended to Pershore to see just why the fruit
celebration event has won back to back ‘Best Festival and Event’
awards for Worcestershire.
In a glorious day, visitors were greeted to one of the largest
classic car shows in the Country, a fine selection of
entertainment, a magnitude of varying exhibitors, and of course a
wonderfully large crop of plums.
The latter was a great relief after initial concerns at the
start of the month following the hard Winter previous, but so was
the excitement of the visitors that many stockists had to rush to
present more plums to sell to the hungry public.
Festival Chairman Angela Tidmarsh commented:
“On behalf of the Pershore Plum Festival,all the supporting
businesses, sponsors and entertainers say a MASSIVE thank you to
everyone who supported this years event when we welcomed visitors
from all over the World .
The weather was kind to us and Pershore experienced its’ best Plum
Festival yet. Early indications show that approx 25,000 people
visited the town (beating all previous records) to sample the local
plums and plum products and with all the comments we’ve received
the Committee is confident our visitors had the best time ever, and
they will return to the town in the coming weeks and months!
The Classic car show surpassed all expectations with over 1100
Classic and vintage cars attending – this must make the Plum
Festival one of the largest classic car shows in the Country.
A record number of shops opened this year and the purple shop
window display was the best on record. Almost every shop in the
High Street and Retail Market made the effort to make their window
purple and we thank them all for their incredible efforts to be
such an important aspect of this event.
Special thanks must go to the hardworking voluntary committee – a
relatively small group of people who work tirelessly throughout the
year to make sure Pershore can enjoy this purple spectacle
To our lovely Princess, 9 year old Mia Brotherton and her
attendants 8 year old Bryony Boulton and 10 year old Amelia
To our unique Plum Charmer and Prunella – the every popular
Pershore Purple Plum
To our special celebrity guests, especially our new Patron,
Alistair McGowan who came to visit earlier in the month. Antiques
Roadshow expert Henry Sandon and Trevor Harrison who plays Eddie
Grundy in the Radio 4 series The Archers
Monday 26th August 2013 was a day that will go down as
one of the happiest (and most purple) in Pershores’ event history –
so many people made this day happen and made it the success it was
– I thank each and every one of them.
Now – we look forward to welcoming you back to Pershore next year.
Put the date in your diary “August 2014” – the plum time to visit
Don’t forget Think Pershore, Think Purple, Think Plums!”
The History of the Pershore Plum
The Pershore plum story starts in the 1830’s
when a landlord of the Butcher’s Arms pub in Church Street
discovered a seedling of a wild plum growing in the ancient
Tiddersley Wood on the outskirts of Pershore. This became known as
the Pershore Yellow Egg Plum.
Then in 1890 Mr Walter Martin of Drakes
Broughton tried a plum experiment in which he transferred pollen
from the ‘Old Black’ or ‘Purple Diamond’ to the ‘Rivers Early
Prolific’. It was named ‘Martin’s Seedling’ but soon became better
known as the hugely popular ‘Purple Pershore’ to which it is still
During the food shortage of the First World
War Pershore fruit and plums were transported by train throughout
the country. This was commemorated in 1927 with Great Western
Railways naming the first and only train after a fruit… The
Pershore Plum! The juicy reputation of the area’s plums was also
remembered in a horse race, the popular ‘The Land O’Plums Chase’.
After 72 years, in celebration of the continued success of the
area’s plums – Worcester Race Course has revived this historic race
which is run as part of The Pershore’s Plum Festival
At the Pershore flower show in 1920 a poster
advertising the event described it as the “largest plum show on
earth” and 90 years later the town is striving to recreate this
The Festival was resurrected in 1996 by four
locals, Environmentalist David Shaw, Historian Marion Freeman, John
Edgeley and Ron Jeynes all sharing the passion for the famous
Pershore plum. The Pershore plum fayre aimed to raise awareness and
profile of Pershore and its association with plums. Over the next
12 years, the event grew in size and popularity and in 2008 the one
day event became a month long spectacle and is now one of the most
successful events the town has ever seen.