Worcestershire Welcomes Breastfeeding

NHS Worcestershire has launched the Worcestershire Welcomes Breastfeeding initiative as part of National Breastfeeding Week which took place 21st- 27th June 2010.

This initiative is to enable public premises, including cafes, restaurants, pubs and leisure centres to be recognised as breastfeeding friendly places for families to visit and mums to breastfeed their babies in confidence.

Over the coming months, premises in Worcestershire will be approached and asked to join the initiative. Recognised breastfeeding friendly premises will then be able to display the Worcestershire Welcomes Breastfeeding logo. The logo itself will allow mothers to feel comfortable breastfeeding when they are in public areas.

The Worcestershire Welcomes Breastfeeding symbol indicates that:

  • Breastfeeding mothers are welcome
  • Staff are positive and supportive of breastfeeding
  • A discreet facility will be made available if requested, and if possible
  • An acceptable standard of cleanliness, warmth and comfortable seating is provided.

Breastfeeding is recommended for babies up to the age of 6 months and to be continued alongside other foods until the second year of life. It can also help reduce the risk of babies developing infections and mothers who breastfeed can reduce their risk of developing breast and ovarian cancer.

The aim is to break down stereotypes and social stigma to ensure greater social acceptability of women breastfeeding in public.

There is no cost to premises to join, and approved benefits will also be promoted on the NHS Worcestershire website.

Interested businesses can contact the Breastfeeding Coordinators on 01905 733863 or email This email address is being protected from spambots. You need JavaScript enabled to view it. to register their interest in becoming a Worcestershire Welcomes Breastfeeding approved premises.