Pure brine salt on sale for the first time in 100 years

Droitwich Spa’s Salt Fest will play host to a very exciting launch this September when the first official production of Droitwich Salt is put on sale at Droitwich Spa’s Salt Fest.
Churchfields Farm, the official producer and distributor of Droitwich’s famous salt is set to launch their products at the festival when they start selling Pure Droitwich Salt, Salted Butter, Salted Caramel Ice Cream and Salted Fudge made by Wychbold Fudge.

Cllr. Richard Morris, Portfolio Holder for Economy Growth and Housing for Wychavon said “This is a really momentous Salt Fest as for the first time in 100 years Droitwich pure brine salt goes back on sale. We are so thrilled at the professional job Churchfield’s Farms is doing at bringing this product to market.”

Gillian Kerton, Churchfields Farm said “Having the opportunity to bring this incredibly pure salt to market is a great honour. As a local business we’re thrilled to be putting Droitwich on the culinary and heritage map.”

Churchfields are not only launching at the towns festival, but are also taking the product to launch at Ludlow’s famous food festival on the same weekend, which is one of the most noteworthy in the culinary calendar.

Patrick Davis, organiser of Droitwich Food Festival added “It’s fantastic to launch this amazing salt at our local festival, but to take it to Ludlow as well is a real bonus. We’ll be making sure some of the best chefs in the country are offered the opportunity to try this unique product which will start to put Droitwich Spa on the foodie map.”

More information on Droitwich Salt will be available at

All the favourites are also on offer at Salt Fest held in Vines Park on Saturday 9 and Sunday 10 September. The festival celebrates the town’s unique salt heritage with an opportunity to find out about how the salt came to be in Droitwich Spa, when it was discovered and how it has been used through the centuries. Droitwich Spa has its very own Salt Museum which will be open on the Saturday for those keen to find out more.

The event starts on the Saturday with the official opening at 10.30am. Throughout the day, visitors are treated to a variety of entertainment and activities including meeting the Romans and their living history displays, canal boat trips, circus skills, art and craft activities for all ages, trade stalls and inflatables.

One of the signature elements of Salt Fest will once again be present – the real ale and cider bar within the marquee which also accommodates the festival’s musical entertainment. With performances right throughout the day including a youth showcase, visitors can enjoy the local talent right up to 10pm.
Sunday hosts the ever-popular dog show whilst and all the activities from the first day are repeated. The fun duck race brings activities to an end at 4:15pm but hang around for the live music which draws the festival to an end at 6pm.

For full details of the weekend’s activities, please visit or pick up a programme around the town in the week leading up to the event.