Bepuzzling Summer Trail Comes to Wychavon

This summer, families in Droitwich Spa, Evesham and Pershore will be able to track down ten colourfully outlandish vehicles on a high street trail thanks to Wychavon District Council.

The council's tourism brand Worcestershire's Vale & Spa have teamed up with QR code trail experts High Street Safari to create the Bepuzzled Treasure Trail, a free interactive story-trail that is designed to encourage children to walk, get engaged and most importantly, have a lot of fun.

The Bepuzzled Treasure Trail is positioned around the town centres with ten vehicles to find. Families will follow Ollie the fox and Izzy the bunny on a globe-trotting, puzzle-solving voyage around the world as they search for the ultimate treasure.

The trail takes about 45 minutes to complete but can be completed in more than one visit. It's completely free for families and groups to take part in and they win an e-book at the end that concludes the story.

The trail works by using contactless QR codes, without the need for families to download or sign up to anything. With safety in mind, it has been designed so that there is no need to go inside the venues, but some participating businesses are offering extra incentives to come in while you visit.

When families scan each vehicle's unique QR code they'll learn more of the story and find a riddle to solve. They'll also be able to take a unique selfie with each vehicle for a special keepsake.

Younger children will enjoy spotting the colourful characters and vehicles in shop windows and older kids, and grown-up ones, will engage by reading the stories.

Martin Blackwell, former CEO of the Association of Town Centre Management, who is directing the project nationally, said: "We've now run five national trails like these over the past year and have just been blown away at the response considering the difficult climate on the high street. We've had over 50,000 families play now in over 200 locations. If something fun like this can help make families and kids feel good about going back out onto the high street in a safe way, then we've done our jobs."

To find out more about the trail, visit the website: www.bepuzzledtrail.com


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