Have you taken Wychavon's £5 challenge?

Throughout July, residents of Wychavon are being encouraged to spend £5 a week in an independent shop or hospitality business in Pershore, Evesham, Droitwich Spa and Broadway.

Wychavon District Council's £5 challenge, which has been inspired by Totally Locally's national Fiver Fest campaign, was created because a study by the Federation of Small Businesses found for every £1 spent with a small or medium-sized business (SME) 63p was re-spent in the local area compared to 40p in every £1 with a larger business.

In fact, if every adult in Wychavon spent just £5 a week throughout the year with a local business, a staggering £27.2million would be going into local businesses.

To encourage residents to take the challenge, the council will be putting the spotlight on various businesses' stories such as Broadway's luxury perfume store, Scents on The Green, and Pershore's new bar, The Claude Choules. It will also share blogs highlighting top things to see and do in the area on its social media accounts.

There are many reasons to shop local such as the unique product knowledge independent retailers have, their passion and commitment to customer service and it's often better for the environment too as goods are sourced locally.

Martin King, Executive Board Member for Town Centres at Wychavon District Council, said: "Where you spend your money matters. Shopping locally can seem daunting, but you don't have to spend loads to make a difference! All you have to do is commit to spending the £5 you would normally give to a national retailer or online e-commerce giant with a local business on your doorstep."

To see what your high streets have to offer and read more about the £5 challenge, visit www.valeandspa.co.uk/explore/shopping/

Nick Williams, owner of The Belt and Bag shop in Droitwich.
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