Strategy, Democratic and Customer Services
This service represents the face of the council through our customer service centres as well as handling our publications, online messages, social media and the press.
We use our customer feedback and insight to guide our strategic direction. We also monitor council performance and lead community initiatives to deliver our corporate promises.
What is your job role and what does that mean?
I am currently one of two graphic designers in the Strategy and Communications team at Wychavon District Council. In simple terms, a graphic designer is a creative role that involves producing design work for a range of different projects such as: posters, magazines, corporate reports, presentations, leaflets, animated gifs, social media items, maps, branding, logos and advertising – you name it we do it!. Generally, a graphic designer is a visual-thinking problem solver and communicator. You have to have knowledge of the relevant design software, as well as skills in layout, branding, colour theory, printing techniques, typography, sub-editing, and marketing strategy. You also have to stay on top of what’s on trend and be continuously learning new techniques and software.
Why did you choose to work for the Council?
When I was 18, I did some work experience at Wyre Forest DC with their graphic designer. She had image inspiration stuck all over the walls and was working on some vehicle livery design, which I’d never seen done before. I’d always wanted to be an illustrator or graphic designer, and working with her really cemented it for me. Working for a council seemed like it could be a lot more varied and seemed to give the designer more ownership of her work – which is not what it would be like when working for a design agency. The range of different projects I work on at Wychavon is amazing and gives me a chance to communicate so many different messages and ideas. Wychavon has a great reputation for being a creative council, so it’s brilliant to have the freedom to design for so many different projects that are seen by so many people in the district. Designing for the council means my work has a real use and can inform, instruct, and entice people to get involved in their community. Not all graphic design jobs have that range – it’s very rewarding.
What advice would you give to a person considering a role at the Council?
The best advice I can give is to research the role and the council as much as possible, to decide if working here would be the best place for you. You should also have an understanding of the local area, the community and its people as, after all, that is whom we serve!