In April and May 2021, we carried out a recycling survey which 1,300 of you took part in. These are the results. They will be used to help us develop our website, recycling and waste reduction articles and leaflets so we can give you the information you need to carry on supporting our planet. We will also take this into account when planning service changes.

Question 1

People were asked to rank waste management activities in order of how important they thought each one was. Waste minimisation was selected as the most important activity by 56% of people and recycling by 27%. Sending waste to landfill or Energy from Waste (incineration) was considered the least important by over 80% of people.

1. Rank the following waste management activities in order of how important you think each one is from the most important to the least important.



Waste reduction or minimisation


Reusing items

Repairing items

Sending waste to landfill or Energy from Waste (incineration)

Response Total



1. Most important
































5. Least important








Question 2

People were asked what they thought happened to the majority of Wychavon's black bin waste. 73% of people thought it went to landfill and 26% Energy from Waste. The remainder chose composting or did not know.

Wychavon's waste actually already goes to an Energy from Waste Plant in Hartlebury.

Question 3

When asked what happened to the majority of recycling collected from Wychavon households, 85% of people said it was separated and sent for reprocessing. Some 8% of you thought it went to landfill and 5% to Energy from Waste.

Question 4

We wanted to know how clear people were about what could and could not be recycled. 19% said they were very clear, 56% clear, 23 were confused and 2% very confused. 

Question 5

For this question, we gave a list of items and asked people to choose how they thought they should be disposed of. They could choose, black bin, green bin or other. This question was testing people's knowledge of what can and cannot be recycled in green household recycling bins.

The answers were as follows:

Item How should it be dispose of correctly How many people in the survey got the answer right?
Drinking glasses Black bin or other 39% got it right. 56% incorrectly said green bin.
Pyrex glass dishes Black bin or other 49% got it right. 41% incorrectly said green bin.
Foil animal food pouches Black bin 71% correctly said these should go in the black bin.
Plastic bottles Green bin  99.1% of you knew these go in your green bin.
Aluminium foil Black bin or other 60% of you knew foil should either go in your black bin or clean foil can be recycled at Household Recycling Centres.
Wood Other 59% of you knew wood should be taken to Household Recycling Centres or reused
Plastic frozen food packaging Black bin or other 68% of you correctly said this should go in your black bin. But 8% of you knew that it could be taken to supermarkets and recycled using their carrier bag recycling points (check in-store for details)
Newspapers/magazines Green bin 99% of you knew this could go in your green bin
Envelopes Green bin 98% of you got this right.
Shredded paper Green bin or other 69% of you identified this could go in your green bin but remember not to put it in loose but place it in a cardboard box or envelope first.
Catalogues/brochures Green bin 95% of you knew the answer to this one.
Metallic/shiny wrapping paper Black bin 88% of you correctly said shiny or metallic looking wrapping paper could not be recycled.
Food waste Black bin or other 98% of you knew food waste should only go in the black bin or be composted.
Clothing Other While clothes can go in the black bin it's wasteful particularly if they are still of use. 75% of you knew it was better to sell or donate clothing or put it in a textile recycling bank.
Cardboard egg boxes Green bin 95% of you knew this.
Dishwasher tablet boxes Green bin 87% of you knew that these can go in your green bin plastic or cardboard.
Toothpaste tubes Black bin or other 62% of you knew these go in the black bin. 27% of you said they went in the green bin which is incorrect. There are some specialist recycling schemes though that will take them through separate drop off points, which 7% of you recognised.
Polystyrene packaging Black bin 80% of you correctly said this should go in your black bin.
Other textiles (blankets etc) Other 75% of you knew these should be reused, donated or put in a textile recycling bank.
Electrical items Other These should be taken to Household Recycling Centres or taken to repair cafes for repair or returned to retailers as part of take-back schemes. 79% of you knew that.  
Juice/milk cartons Green bin 86% of you correctly said these go in the green bin.

Question 6

People were asked what items they would like us to collect in green recycling bins in the future. 

Foil, plastic bags and black plastic were the top three items suggested.

Question 7

We asked people where they got most of their information from about what could and could not be recycled.

Packaging information (55%), council leaflet (44%), council website (44%) and the WYCHAVON magazine (33%) were the most popular answers.

Questions 8 and 9

Question 8 and 9 asked people to compare two types of recycling leaflet. One with a lot of information and one with very little.

The first leaflet - with more information on it - was considered to have just the right amount of information by over 76% of respondents compared with 68% for the second leaflet. It would appear the first leaflet strikes a better balance for the amount of information overall, despite almost 20% of people feeling it had too much. The second leaflet was felt to have too little information by almost 30% of people.


People did though prefer the layout on the second leaflet but they wanted more information than it provided.

Question 10

We asked people where they got information about how to reduce or minimise their waste. 37% said the council website, 40% said WYCHAVON magazine, 34% said the Internet, 15% social media, 15% of people said they didn't because they didn't know enough about it and less than 1% said they didn't because they didn't care about waste reduction. 11% gave another answer.

Question 11

When asked how people wanted to get information on waste reduction and recycling 51% said through a printed guide or leaflet, 42% articles in WYCHAVON magazine, 44% an email newsletter and 36% the council website.

Question 12

People were asked how much food waste they generated each week. 

52% said not much, 34% said some and 1% of you admitted food waste made up the majority of your waste. 13% of you said you generated no food waste at all.

Question 13

The Government is considering introducing free weekly food waste collections. We asked you if you supported this move or not.

18% of you said yes in any circumstances, 33% said yes if the Government  funded all the costs, 43% said no the Government should be encouraging people not to waste food at all and 6% said no for another reason.

Question 14

This was a general question that asked or other comments.

524 comments were submitted in total. The main themes emerging from these were:

  • The need to encourage more composting
  • More measures to reduce fly-tipping
  • More information about what happens to the waste after it is collected
  • Improved labelling and materials should be used by manufacturers.